Course curriculum

  • 1

    Course overview

    • Introduction

    • Booking coaching time

    • Leaderboard
  • 2

    Introduction to A/B Testing

    • A/B Testing: The common interpretation

    • Session presentation

    • Data exercise

    • Session recording
  • 3

    A/B Testing: To randomise or not?

    • Data exercise memo

    • Session presentation

    • Assignment

    • RCT reading

    • D-i-D reading

    • Session recording
  • 4

    Designing and Running an RCT pilot

    • Session presentation

    • Ideas42 A/B Testing Tool download link

    • RCT exercise

    • RCT exercise memo

    • Session recording
  • 5

    Designing and Running a non-RCT pilot

    • Session presentation

    • Matching exercise

    • Matching assignment

    • Matching exercise and assignment memo

    • D-i-D reading

    • Session recording